My journey so far…

Photo of Tracey Copeland, Brand Strategist & Founder

Why did I choose “Rolling Sands Consulting” as my business name?
The name of my home town on the shores of Georgian Bay is an indigenous word/phrase that means “Land of the white rolling sands”. Rolling Sands connects me to my roots and I can take a little bit of Home with me wherever I go. Welcome to my little slice of Home!

From Physics to Branding: My journey has been one of transformation, resilience, and a passion for connection. Growing up in a small town on Georgian Bay, Ontario, I dreamed of a career in science, earning a B.Sc. in Physics and nearly completing a master’s degree. But life had other plans. A junior marketing role at 3M Canada ignited my love for the creativity, the strategy, and the building of the meaningful relationships required to be a successful marketer. Over the years, I climbed the corporate ladder, earned national awards, and discovered my true calling: helping others shine.

In 2021, I founded Rolling Sands Consulting to empower leaders of small and scaling service-based businesses—often women-led—with clear, cohesive branding strategies. Through my signature program, Step UP & Stand OUT, I help leaders overcome burnout, communicate their value, and achieve growth with clarity & confidence. Clients complete the program equipped with a Brand Guide, a framework that saves them time, money and ensures focus in every step forward. My journey proves we can redefine our paths, and my mission is to help others embrace theirs with confidence and purpose.

Questions?
Message me via our Contact page. Or jump right in and book your FREE 20-minute Brand Health Check-up TODAY!

© 2021-2025 Tracey Copeland, Rolling Sands Consulting.