Artificial Intelligence: A mini-rant

OK, this is a bit off-topic for me, but as a small business owner/solopreneur, I do use AI to streamline what I do and what I create.1

๐€๐ˆ ๐ข๐ฌ ๐ข๐ง๐œ๐ซ๐ž๐๐ข๐›๐ฅ๐ž. ๐€๐ˆ ๐ข๐ฌ ๐ฎ๐ฌ๐ž๐Ÿ๐ฎ๐ฅ. ๐€๐ˆ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ฌ๐จ๐ฅ๐ฏ๐ž ๐ญ๐จ๐ฎ๐ ๐ก, ๐ฅ๐จ๐ง๐ -๐ฌ๐ญ๐š๐ง๐๐ข๐ง๐  ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ๐ฌ.

I use AI and I’m ๐˜•๐˜–๐˜› anti-AI. Human-centered AI strategies2 can help make our lives more enjoyable and more productive. We could likely get the 4-day work week people have been dreaming about. However, there is a dark side to every innovation…

Why the h*ll would Anthropic release an AI model which they themselves deemed “too dangerous to release”, according to the Fortune article posted today.3 I don’t care if it’s limited to give cyber defenders more time to harden their systems.” Obviously, that didn’t work out as planned.๐Ÿคจ

I’m not surprised. Of course, it doesn’t surprise AI developers either.ย 

In May 2025, Axios published an article titled, “๐€๐ง๐ญ๐ก๐ซ๐จ๐ฉ๐ข๐œ’๐ฌ ๐ง๐ž๐ฐ ๐€๐ˆ ๐ฆ๐จ๐๐ž๐ฅ ๐ฌ๐ก๐จ๐ฐ๐ฌ ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐ญ๐จ ๐๐ž๐œ๐ž๐ข๐ฏ๐ž ๐š๐ง๐ ๐›๐ฅ๐š๐œ๐ค๐ฆ๐š๐ข๐ฅ.”4

Human arrogance (and greed) is overshadowing the fact that even AI experts don’t really know how AI works. What makes them think they can pull the plug if (๐ฐ๐ก๐ž๐ง) a model becomes a problem?!

Has no one watched 2001:๐˜ˆ ๐˜š๐˜ฑ๐˜ข๐˜ค๐˜ฆ ๐˜–๐˜ฅ๐˜บ๐˜ด๐˜ด๐˜ฆ๐˜บ, ๐˜›๐˜ฉ๐˜ฆ ๐˜”๐˜ข๐˜ต๐˜ณ๐˜ช๐˜น, ๐˜›๐˜ฆ๐˜ณ๐˜ฎ๐˜ช๐˜ฏ๐˜ข๐˜ต๐˜ฐ๐˜ณ, ๐˜ ๐˜™๐˜ฐ๐˜ฃ๐˜ฐ๐˜ต, or ๐˜—๐˜ฆ๐˜ณ๐˜ด๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ง ๐˜๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต?

If that doesn’t quicken your pulse, let’s try this ๐’๐ญ๐ž๐ฉ๐ก๐ž๐ง ๐‡๐š๐ฐ๐ค๐ข๐ง๐  quote in a 2014 BBC article:5
“๐“๐ก๐ž ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐จ๐Ÿ ๐Ÿ๐ฎ๐ฅ๐ฅ ๐š๐ซ๐ญ๐ข๐Ÿ๐ข๐œ๐ข๐š๐ฅ ๐ข๐ง๐ญ๐ž๐ฅ๐ฅ๐ข๐ ๐ž๐ง๐œ๐ž ๐œ๐จ๐ฎ๐ฅ๐ ๐ฌ๐ฉ๐ž๐ฅ๐ฅ ๐ญ๐ก๐ž ๐ž๐ง๐ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ก๐ฎ๐ฆ๐š๐ง ๐ซ๐š๐œ๐ž.”

This isn’t my niche, and this is not a simple problem. We need some guardrails…and some critical thinking all around. How does that happen? IDK. But, should we be trusting the companies releasing models they know are “dangerous” to know what’s ‘good’ for humanity?

End of mini-rant. Thanks for reading!

  1. AI content statement: I use AI in a very intentional way for brainstorming, research, organizing my ideas, and proofing my final edit. Everything you see on my website and in my blogs starts and ends with me. โ†ฉ๏ธŽ
  2. Some resources on human-centered AI processes:
    โ€ข Compendium of best practices for a human-centered development and use of Artificial Intelligence in the world of work. https://www.canada.ca/en/employment-social-development/corporate/reports/2025-best-practices-artificial-intelligence.html
    โ€ข Human-Centric Intelligence: A New Paradigm For AI Decision Making. https://www.forbes.com/sites/chuckbrooks/2026/01/25/human-centric-intelligence-a-new-paradigm-for-ai-decision-making/
    โ€ข Beyond tech: What does responsible AI mean in higher education? https://umtoday.ca/stories/beyond-tech-what-does-responsible-ai-mean-higher-education โ†ฉ๏ธŽ
  3. Quiroz-Gutierrez, Marco (2026, April 23). A group of users leaked Anthropicโ€™s AI model Mythos by reportedly guessing where it was located. https://shorturl.at/5UyID โ†ฉ๏ธŽ
  4. Fried, Ina (2025, May 23). Anthropic’s new AI model shows ability to deceive and blackmail. https://shorturl.at/MeqmO โ†ฉ๏ธŽ
  5. Cellan-Jones, Rory (2014, December 2). Stephen Hawking warns artificial intelligence could end mankind. https://shorturl.at/lASSh โ†ฉ๏ธŽ

Why do I need a brand? Part 2

“I have a logo. That’s all I need, isn’t it?”

Use your brand to train & empower your employees
When asked, many people will describe a brand as a company’s logo, tagline, the style of their ads and/or their mascot if one exists. However, a strong, effective, strategic brand goes well beyond those superficial characteristics. Logos and such are easily recognizable stand-ins that represent your company’s mission, values and vision for your business.

Continue reading “Why do I need a brand? Part 2”

Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip

Today, someone asked me, โ€œWhatโ€™s one key branding strategy you find most impactful for entrepreneurs who are just starting to scale?โ€

If I had to pick just one, it would be this: “Establish your foundation before building anything else.”

Your mission and vision statements are the bedrock of that foundationโ€”defining who you are, what you do, how you do it, and why it matters. Each plays a unique role: your mission captures the now, while your vision charts the path forward. Together, they shape everything from your brand positioning and promise to your story, personality, and voice.

Continue reading “Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip”