Marketing Agencies: 5 Tips to Maximize Your ROI

I’ve worked with several 3rd party marketing agencies throughout my career. Like any other industry, there are great ones and not-so-great ones. They also have a lot on their plate simply because they have multiple clients vying for their time and attention every day. And, as the saying goes, “The squeaky wheel gets the oil.”

Based on my experience, I recommend using the following checks and balances to get the returns you are expecting. They make the whole outsourcing experience much less stressful for everyone involved.1

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Video Production for Marketers – Epilogue

I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] Process when creating video content for your company.

Here’s just one question from the impressive line-up.

Question
What specific problem am I trying to solve, or message am I trying to convey, and how does the video [format] help communicate that to the audience?
Rationale
80% of online visitors will watch a video, while only 20% will actually read content in its entirety.
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Why do I need a brand? Part 3

“I’m too busy to think about branding.”

In small businesses, everyone wears a lot of hats from the CEO on down the line. You’re all busy with some combination of prospecting leads, meeting deadlines, putting out fires, managing employees, doing accounting plus more. It’s easy (and often reasonable) to say, “I’m too busy.”

Before dismissing branding and putting it on the “Later” pile, consider the business landscape we find ourselves in today.

In late 2021, it looked like the economy was getting better. There was cautious optimism that the small businesses that had survived to date could see light at the end of the tunnel. Supply chain issues were a pain but there was still some movement and they would be resolved eventually.

Then came February 24th. Russia invades Ukraine.

Continue reading “Why do I need a brand? Part 3”