Transparency for the Win! Building Trust Through Understanding in Branding

Today’s fortune cookie “Nothing in life is to be feared. It is only to be understood.” inspired this post. Increasingly, people want to know more about the brands they buy from. They look for companies that not only offer good products but also act honestly & openly. This is why transparency in branding is soContinue reading “Transparency for the Win! Building Trust Through Understanding in Branding”