Why Do the Words Matter?

As a marketing and communications professional, I have always considered wordsmithing to be an essential part of my writing process. I could refer to it as “editing” but, to me, the term wordsmithing speaks to a more creative frame of reference. It also happens before a particular piece is ready to be seen and editedContinue reading “Why Do the Words Matter?”

#WednesdayWisdom – Telling Stories

Marketing guru and author Jay Baer knows how to tell a great story. Anytime I have the chance to hear him speak, I make an effort to tune in. I know that regardless of the specific topic, I will be entertained as well as informed. As his quote implies, a laundry list of product featuresContinue reading “#WednesdayWisdom – Telling Stories”

#WednesdayWisdom – Audit Your Personal Brand!

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” Amy jo martinauthor, speaker, entrepreneur, and investor GUESS WHAT?! YOU HAVE A PERSONAL BRAND! Yes, everyoneContinue reading “#WednesdayWisdom – Audit Your Personal Brand!”