Marketing Agencies: 5 Tips to Maximize Your ROI

I’ve worked with several 3rd party marketing agencies throughout my career. Like any other industry, there are great ones and not-so-great ones. They also have a lot on their plate simply because they have multiple clients vying for their time and attention every day. And, as the saying goes, “The squeaky wheel gets the oil.”Continue reading “Marketing Agencies: 5 Tips to Maximize Your ROI”

Why do I need a brand? Part 3

“I’m too busy to think about branding.” In small businesses, everyone wears a lot of hats from the CEO on down the line. You’re all busy with some combination of prospecting leads, meeting deadlines, putting out fires, managing employees, doing accounting plus more. It’s easy (and often reasonable) to say, “I’m too busy.” Before dismissingContinue reading “Why do I need a brand? Part 3”

Why do I need a brand? Part 2

“I have a logo. That’s all I need, isn’t it?” Use your brand to train & empower your employeesWhen asked, many people will describe a brand as a company’s logo, tagline, the style of their ads and/or their mascot if one exists. However, a strong, effective brand goes well beyond those superficial characteristics. Logos andContinue reading “Why do I need a brand? Part 2”