Category Archives: Communications

Artificial Intelligence: A mini-rant

OK, this is a bit off-topic for me, but as a small business owner/solopreneur, I do use AI to streamline what I do and what I create. ๐€๐ˆ ๐ข๐ฌ ๐ข๐ง๐œ๐ซ๐ž๐๐ข๐›๐ฅ๐ž. ๐€๐ˆ ๐ข๐ฌ ๐ฎ๐ฌ๐ž๐Ÿ๐ฎ๐ฅ. ๐€๐ˆ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ฌ๐จ๐ฅ๐ฏ๐ž ๐ญ๐จ๐ฎ๐ ๐ก, ๐ฅ๐จ๐ง๐ -๐ฌ๐ญ๐š๐ง๐๐ข๐ง๐  ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ๐ฌ. I use AI and I’m ๐˜•๐˜–๐˜› anti-AI. Human-centered AI strategies can help make our lives moreContinue reading “Artificial Intelligence: A mini-rant”

Why do I need a brand? Part 2

“I have a logo. That’s all I need, isn’t it?” Use your brand to train & empower your employeesWhen asked, many people will describe a brand as a company’s logo, tagline, the style of their ads and/or their mascot if one exists. However, a strong, effective, strategic brand goes well beyond those superficial characteristics. LogosContinue reading “Why do I need a brand? Part 2”

Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip

Today, someone asked me, โ€œWhatโ€™s one key branding strategy you find most impactful for entrepreneurs who are just starting to scale?โ€ If I had to pick just one, it would be this: “Establish your foundation before building anything else.” Your mission and vision statements are the bedrock of that foundationโ€”defining who you are, what youContinue reading “Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip”