“I’m too busy to think about branding.” In small businesses, everyone wears a lot of hats from the CEO on down the line. You’re all busy with some combination of prospecting leads, meeting deadlines, putting out fires, managing employees, doing accounting plus more. It’s easy (and often reasonable) to say, “I’m too busy.” Before dismissingContinue reading “Why do I need a brand? Part 3”
Category Archives: Leadership
Reconnecting…
My apologies! I’ve been neglecting my blog of late but I have a very good reason for doing so. Really… 😀 I’ve been working on some projects but something new has been taking up a big chunk of my time. Or should I say something old? The last four months have been an adventure ofContinue reading “Reconnecting…”
#WednesdayWisdom – Let’s Play!
What does stepping on a Lego brick (ouch!) have to do with your business achieving sustainable success? With dry humour, Martin Reeves, Chairman of BCG Henderson Institute, shares his imagination games—can’t wait to try the ‘Pre-Mortem Game’ myself—in this short TED Talk. Basically, you turn everything on its head and see what happens. If youContinue reading “#WednesdayWisdom – Let’s Play!”