Why Do the Words Matter?

As a marketing and communications professional, I have always considered wordsmithing to be an essential part of my writing process. I could refer to it as “editing” but, to me, the term wordsmithing speaks to a more creative frame of reference. It also happens before a particular piece is ready to be seen and editedContinue reading “Why Do the Words Matter?”

Looking Ahead to 2022

In December of last year, we were hopeful that 2020 was the only holiday season‡ we wouldn’t be able to visit some or all of our friends and families face to face. And yet, here we are in the latter part of December 2021 still in the throes of fighting the pandemic and the mostContinue reading “Looking Ahead to 2022”

Want Better CX? Nurture your Employees

A great Customer Experience (CX) begins with a great Employee Experience. In retail, offline and online, you are trusting your business to the people on the front line; cashiers, servers, technical service reps, customer service reps, clerks, ambassadors, helpers, etc. Consider this…have you ever noticed that a customer service person was having a bad dayContinue reading “Want Better CX? Nurture your Employees”