tracey copeland

Artificial Intelligence: A mini-rant

OK, this is a bit off-topic for me, but as a small business owner/solopreneur, I do use AI to streamline what I do and what I create. 𝐀𝐈 𝐢𝐬 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞. 𝐀𝐈 𝐢𝐬 𝐮𝐬𝐞𝐟𝐮𝐥. 𝐀𝐈 𝐡𝐞𝐥𝐩𝐬 𝐬𝐨𝐥𝐯𝐞 𝐭𝐨𝐮𝐠𝐡, 𝐥𝐨𝐧𝐠-𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬. I use AI and I’m 𝘕𝘖𝘛 anti-AI. Human-centered AI strategies can help make our lives moreContinue reading “Artificial Intelligence: A mini-rant”

Why do I need a brand? Part 2

“I have a logo. That’s all I need, isn’t it?” Use your brand to train & empower your employeesWhen asked, many people will describe a brand as a company’s logo, tagline, the style of their ads and/or their mascot if one exists. However, a strong, effective, strategic brand goes well beyond those superficial characteristics. LogosContinue reading “Why do I need a brand? Part 2”

Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip

Today, someone asked me, “What’s one key branding strategy you find most impactful for entrepreneurs who are just starting to scale?” If I had to pick just one, it would be this: “Establish your foundation before building anything else.” Your mission and vision statements are the bedrock of that foundation—defining who you are, what youContinue reading “Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip”