A well-designed vinyl vehicle wrap can really POP in traffic and it can help you market your brand. However, vehicle branding comes with a catch…
Driving to the store the other day I was cut off (badly) by a large, white pick-up truck.
- Annoying – Yes!
- Dangerous – Yes!
- Good impression of the local furniture reseller’s brand plastered all over the truck – NO!
I will not be shopping at this reseller the next time I need furniture or large appliances; neither will some of my on/offline friends.
Lesson: Be sure that your fleet drivers are hyper aware of their role as Brand Ambassadors behind the wheel. They are more likely to be engaged and aware of their actions once they know that they are key to an important part of your marketing strategy. Your brand is precious. It can take years to build it up but only a few minutes to tear it down.
©2021 Tracey Copeland, Rolling Sands Consulting. Originally posted to LinkedIn on July 16, 2020.