“I have a logo. That’s all I need, isn’t it?” Use your brand to train & empower your employeesWhen asked, many people will describe a brand as a company’s logo, tagline, the style of their ads and/or their mascot if one exists. However, a strong, effective brand goes well beyond those superficial characteristics. Logos andContinue reading “Why do I need a brand? Part 2”
“Branding, does it really matter?“ As a marketer by trade, this sentence can feel like a personal affront! It’s not of course, but it does highlight why so many businesses have inconsistent, lackluster, and/or nonexistent brand identity. I’ve had to explain the value a strong, consistent brand can bring to any business or organisation, smallContinue reading “Why do I need a brand? Part 1”
What’s the difference between copy editing and proofreading?
Although these two terms are sometimes used interchangeably, they are actually two very different steps in the content creation process.