Marketing Agencies: 5 Tips to Maximize Your ROI

I’ve worked with several 3rd party marketing agencies throughout my career. Like any other industry, there are great ones and not-so-great ones. They also have a lot on their plate simply because they have multiple clients vying for their time and attention every day. And, as the saying goes, “The squeaky wheel gets the oil.”Continue reading “Marketing Agencies: 5 Tips to Maximize Your ROI”

Using B2C Tactics in B2B Marketing

In my opinion, one of the most common mistakes that a B2B marketer can make is to forget that their target audience is a group of human beings and not an ‘organization’. (Perhaps “mistake” is too strong, let’s say it’s an oversight or a blind spot.) Regardless of what we call it, we as marketersContinue reading “Using B2C Tactics in B2B Marketing”

3 Ways to Love the Data You Got

Many a time I’ve been frustrated with the lack of detailed data available to me. Some organizations are on the data bandwagon but have yet to hook up the horses to the cart. Regardless, you have to work with what you’ve got. Even the most basic data can reveal interesting tidbits about your business or,Continue reading “3 Ways to Love the Data You Got”