Today’s fortune cookie “Nothing in life is to be feared. It is only to be understood.” inspired this post. Increasingly, people want to know more about the brands they buy from. They look for companies that not only offer good products but also act honestly & openly. This is why transparency in branding is soContinue reading “Transparency for the Win! Building Trust Through Understanding in Branding”
Category Archives: Ethics
#WednesdayWisdom – Solving Problems
“We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein Sometimes we need to shake things up. Look at the world upside down. Think differently. Stand up and stand out! Albert Einstein is one of my favourite historical figures. (Unsurprising given my background in Physics.) His humour andContinue reading “#WednesdayWisdom – Solving Problems”
Brushing Elbows with Snakes & Weasels
More than half the planet now uses social media. Social Media platforms have their advantages and disadvantages. They helped many of us stay connected with friends and family and stay sane over the last year and a half. Unfortunately, they’ve also served as the conduit for hate and harm. As a small business, social mediaContinue reading “Brushing Elbows with Snakes & Weasels”
Rolling Sands Consulting 