Navigating the B2B Buyer’s Journey

In a previous post, I talked about using conventional B2C tactics with a B2B audience and touched on the changing expectations of B2B customers. The merging of B2B and B2C in the minds of our customers, highlighted in Demand Gen Report’s 2021 B2B Buyers Report,1 means that our audiences are expecting a more polished, personalizedContinue reading “Navigating the B2B Buyer’s Journey”

Brushing Elbows with Snakes & Weasels

More than half the planet now uses social media. Social Media platforms have their advantages and disadvantages. They helped many of us stay connected with friends and family and stay sane over the last year and a half. Unfortunately, they’ve also served as the conduit for hate and harm. As a small business, social mediaContinue reading “Brushing Elbows with Snakes & Weasels”

Using B2C Tactics in B2B Marketing

In my opinion, one of the most common mistakes that a B2B marketer can make is to forget that their target audience is a group of human beings and not an ‘organization’. (Perhaps “mistake” is too strong, let’s say it’s an oversight or a blind spot.) Regardless of what we call it, we as marketersContinue reading “Using B2C Tactics in B2B Marketing”