I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] ProcessContinue reading “Video Production for Marketers – Epilogue”
Category Archives: Social Media
The Usual Suspects – 5 Characters on the B2B Buyers’ Journey
In my post Navigating the B2B Buyer’s Journey, I talked about the changes B2B buyers are exhibiting with respect to how they think about, find and consume product information while doing research. They are becoming more and more independent as B2C and B2B buying expectations merge in their minds and their behaviour.1 I also touchedContinue reading “The Usual Suspects – 5 Characters on the B2B Buyers’ Journey”
#WednesdayWisdom – Audit Your Personal Brand!
“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” Amy jo martinauthor, speaker, entrepreneur, and investor GUESS WHAT?! YOU HAVE A PERSONAL BRAND! Yes, everyoneContinue reading “#WednesdayWisdom – Audit Your Personal Brand!”
Rolling Sands Consulting 