Today’s fortune cookie “Nothing in life is to be feared. It is only to be understood.” inspired this post. Increasingly, people want to know more about the brands they buy from. They look for companies that not only offer good products but also act honestly & openly. This is why transparency in branding is soContinue reading “Transparency for the Win! Building Trust Through Understanding in Branding”
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Branding: Seeing Through a Child’s Eyes
Today’s fortune cookie wisdom:“See life through the eyes of a child, then you become truly wise.“ When it comes to marketing, branding is a mix of creativity and analytical thinking. It’s about finding the right balance between the imaginative and the logical. Ideally, it’s a harmony that connects your product or company to your idealContinue reading “Branding: Seeing Through a Child’s Eyes”
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