Writing – Rolling Sands Consulting

Why Do the Words Matter?

As a marketing and communications professional, I have always considered wordsmithing to be an essential part of my writing process. I could refer to it as “editing” but, to me, the term wordsmithing speaks to a more creative frame of reference. It also happens before a particular piece is ready to be seen and editedContinue reading “Why Do the Words Matter?”

#WednesdayWisdom – Telling Stories

Marketing guru and author Jay Baer knows how to tell a great story. Anytime I have the chance to hear him speak, I make an effort to tune in. I know that regardless of the specific topic, I will be entertained as well as informed. As his quote implies, a laundry list of product featuresContinue reading “#WednesdayWisdom – Telling Stories”

Hey Google, what is quality content?

Ask 10 people What is quality content?…get 11 answers! However, when it comes to search rankings, Google is the ultimate judge of our content. They determine whether our sites will be listed on the first page or buried on the tenth page. As all website owners know, the algorithm they use to make that decisionContinue reading “Hey Google, what is quality content?”