Why do I need a brand? Part 3

“I’m too busy to think about branding.” In small businesses, everyone wears a lot of hats from the CEO on down the line. You’re all busy with some combination of prospecting leads, meeting deadlines, putting out fires, managing employees, doing accounting plus more. It’s easy (and often reasonable) to say, “I’m too busy.” Before dismissingContinue reading “Why do I need a brand? Part 3”

Why do I need a brand? Part 1

“Branding, does it really matter?“ As a marketer by trade, this sentence can feel like a personal affront! It’s not of course, but it does highlight why so many businesses have inconsistent, lackluster, and/or nonexistent brand identity. I’ve had to explain the value a strong, consistent brand can bring to any business or organisation, smallContinue reading “Why do I need a brand? Part 1”

#WednesdayWisdom – Let’s Play!

What does stepping on a Lego brick (ouch!) have to do with your business achieving sustainable success? With dry humour, Martin Reeves, Chairman of BCG Henderson Institute, shares his imagination games—can’t wait to try the ‘Pre-Mortem Game’ myself—in this short TED Talk. Basically, you turn everything on its head and see what happens. If youContinue reading “#WednesdayWisdom – Let’s Play!”