It’s funny how things work out sometimes…

I started this blog to keep my marketing skills sharp and up to date, but also to fill in hours of the day doing something other than binging shows on Netflix and Prime. Like so many, I was laid off in March 2020 due to COVID and I’ve had some extra time on my hands.Continue reading “It’s funny how things work out sometimes…”

True Prioritisation

Having 10 priorities is like having 10 children. You love them all equally but only the one that’s screaming gets your attention.* Prioritisation in our modern, noisy, cluttered world is an essential skill for every marketer. A few years ago, I sat down with a new manager to discuss my marketing plan for the followingContinue reading “True Prioritisation”