“Branding, does it really matter?“ As a marketer by trade, this sentence can feel like a personal affront! It’s not of course, but it does highlight why so many businesses have inconsistent, lackluster, and/or nonexistent brand identity. I’ve had to explain the value a strong, consistent brand can bring to any business or organisation, smallContinue reading “Why do I need a brand? Part 1”
Tag Archives: Covid-19
It’s funny how things work out sometimes…
I started this blog to keep my marketing skills sharp and up to date, but also to fill in hours of the day doing something other than binging shows on Netflix and Prime. Like so many, I was laid off in March 2020 due to COVID and I’ve had some extra time on my hands.Continue reading “It’s funny how things work out sometimes…”
Looking Ahead to 2022
In December of last year, we were hopeful that 2020 was the only holiday season‡ we wouldn’t be able to visit some or all of our friends and families face to face. And yet, here we are in the latter part of December 2021 still in the throes of fighting the pandemic and the mostContinue reading “Looking Ahead to 2022”
Rolling Sands Consulting 