YAY! You’ve done the work, carefully crafting a brand from the ground up into something that truly reflects you and your business. It’s relevant to your customers, old and new. You feel good about the time and money invested in creating and promoting your brand. The good news: Your revenue is on an upward trendContinue reading “I have a brand! Now what?”
Category Archives: Human Resources
Why do I need a brand? Part 2
“I have a logo. That’s all I need, isn’t it?” Use your brand to train & empower your employeesWhen asked, many people will describe a brand as a company’s logo, tagline, the style of their ads and/or their mascot if one exists. However, a strong, effective brand goes well beyond those superficial characteristics. Logos andContinue reading “Why do I need a brand? Part 2”
Want Better CX? Nurture your Employees
A great Customer Experience (CX) begins with a great Employee Experience. In retail, offline and online, you are trusting your business to the people on the front line; cashiers, servers, technical service reps, customer service reps, clerks, ambassadors, helpers, etc. Consider this…have you ever noticed that a customer service person was having a bad dayContinue reading “Want Better CX? Nurture your Employees”
Rolling Sands Consulting 