There is such a dazzling array options that many small business owners feel overwhelmed (as do I at times). Several have asked me, “Should I be on social media?”
My answer is always, “It depends.”
Reason #1 – A social media (SM) account can function as a home page in the absence of a website. A popular choice for small businesses short on cash and time. Quick & easy!
Reason #2 – Expand your reach with SM marketing. To do this, you must be willing to allocate resources. If no one is tasked with creating and responding to posts, the SM ball will be dropped. Followers can be hard won and easily lost. Celebrate the small wins. Building a following can be slow at first. Be persistent, consistent, and respond in a timely manner and your efforts will bear fruit.
To attract and keep followers you must also add value. Give your prospects / customers a reason to follow your SM feed. For example:
- Once-a-month Q&A with your Technical team
- Discounts available via your social platform only
- Tips and tricks of your trade
BEST PRACTICE – Create a calendar for your upcoming SM posts and keep it up to date. I like having a 3-month rolling schedule (minimum) of content creation and/or publication. I also write down and keep a list of content ideas that come to me at random so I have a source of inspiration to fall back on.
Any words of advice for fellow small and scaling business owners? Please share in the comments!
© 2021 Tracey Copeland, Rolling Sands Consulting. Originally posted to LinkedIn on August 13, 2020.
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