I’ve worked with several 3rd party marketing agencies throughout my career. Like any other industry, there are great ones and not-so-great ones. They also have a lot on their plate simply because they have multiple clients vying for their time and attention every day. And, as the saying goes, “The squeaky wheel gets the oil.”Continue reading “Marketing Agencies: 5 Tips to Maximize Your ROI”
Category Archives: Tips & Tricks
Video Production for Marketers – Epilogue
I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] ProcessContinue reading “Video Production for Marketers – Epilogue”
Why Do the Words Matter?
As a marketing and communications professional, I have always considered wordsmithing to be an essential part of my writing process. I could refer to it as “editing” but, to me, the term wordsmithing speaks to a more creative frame of reference. It also happens before a particular piece is ready to be seen and editedContinue reading “Why Do the Words Matter?”
Rolling Sands Consulting 