Fortune cookie wisdom: “Do not let ambitions overshadow small successes.” For any project to succeed, all contributors and stakeholders must remain engaged throughout. Why celebrate small wins Campaigns and projects can be long, multi-stage processes with lots of moving parts. Inputs from outside sources can help or hinder your teams’ progress greatly. Contributors to smallContinue reading “Celebrate Small Wins”
Category Archives: Tips & Tricks
Introducing Fortune Cookie Fridays!
Returning to Ontario after after 8 years in Vancouver, I sorely missed the authentic Chinese food experience. 🥢 BUT, I’ve found one or two hidden gems in London (Ontario) that take me back to the West Coast. What does this have to do with Marketing, you ask?My love for Chinese food—and my particular fondness forContinue reading “Introducing Fortune Cookie Fridays!”
Marketing Agencies: 5 Tips to Maximize Your ROI
I’ve worked with several 3rd party marketing agencies throughout my career. Like any other industry, there are great ones and not-so-great ones. They also have a lot on their plate simply because they have multiple clients vying for their time and attention every day. And, as the saying goes, “The squeaky wheel gets the oil.”Continue reading “Marketing Agencies: 5 Tips to Maximize Your ROI”
