I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] ProcessContinue reading “Video Production for Marketers – Epilogue”
Category Archives: Content Marketing
The Usual Suspects – 5 Characters on the B2B Buyers’ Journey
In my post Navigating the B2B Buyer’s Journey, I talked about the changes B2B buyers are exhibiting with respect to how they think about, find and consume product information while doing research. They are becoming more and more independent as B2C and B2B buying expectations merge in their minds and their behaviour.1 I also touchedContinue reading “The Usual Suspects – 5 Characters on the B2B Buyers’ Journey”
#WednesdayWisdom – Telling Stories
Marketing guru and author Jay Baer knows how to tell a great story. Anytime I have the chance to hear him speak, I make an effort to tune in. I know that regardless of the specific topic, I will be entertained as well as informed. As his quote implies, a laundry list of product featuresContinue reading “#WednesdayWisdom – Telling Stories”
Rolling Sands Consulting 