Why do I need a brand? Part 3

“I’m too busy to think about branding.” In small businesses, everyone wears a lot of hats from the CEO on down the line. You’re all busy with some combination of prospecting leads, meeting deadlines, putting out fires, managing employees, doing accounting plus more. It’s easy (and often reasonable) to say, “I’m too busy.” Before dismissingContinue reading “Why do I need a brand? Part 3”

Social Media can be scary!

There is such a dazzling array options that many small business owners feel overwhelmed (as do I at times). Several have asked me, “Should I be on social media?” My answer is always, “It depends.” Reason #1 – A social media (SM) account can function as a home page in the absence of a website.Continue reading “Social Media can be scary!”