#WednesdayWisdom – Audit Your Personal Brand!

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”

Amy jo martin
author, speaker, entrepreneur, and investor



Yes, everyone has a personal brand. It is the sum parts of everything you think, say, and do. And now that our lives are digital by default, it is important to be aware of what your digital footprint–the digital representation of your personal brand–says about you.

We’ve all heard the stories…

  • The dumb crook who posts their illegal exploits on their social media channel(s).
  • The job applicant who gets ghosted after the hiring manager sees a video of them cursing out a previous employer.
  • The cheating spouse who sends an email or text to the wrong person!

Don’t be fooled. It can (and will) happen to you! Everyone uses Google to look things up on everyone else. If something is digital, the best thing you can do is to assume that it is out there for the general public to see.

You have goals and ambitions in your personal and/or professional life, being intentional with your personal brand will support those goals. It’s very similar to branding a company. Know your target audience (clients, employers, friends) and what you want them to think and feel about you. Then compare your vision with what’s actually out there. What does your current digital brand say about you?

Here are some ideas for auditing your personal brand.

  • Delete old online accounts that you don’t use / update anymore.
    • MySpace, Facebook, Yahoo, Livejournal, Arkadium, etc.
  • Delete off-brand photos from your social platforms.
    • Even the ones that are “private” or shared with “friends only”.
    • Unless your personal brand / career is all about being Not-Work-Safe, of course.
    • Pics of you puking in the toilet at the bar and the like are good candidates for deletion!
    • Any and all photos or posts about your outrageous, crazed, illegal, hold-my-beer or young-and-stupid exploits.
  • Create a whole lot of new content that is on-brand.
    • Newer content should eventually push older, less desirable content further down the search rankings.

You don’t need to portray yourself as a saint. A pic or video of you drinking margaritas and laughing with your friends at a party is likely okay. And, you might not be able to eliminate everything that could be construed as offensive to your target audience, but you can make it harder to find. Knowing exactly what’s out there also allows you to preempt someone finding them by admitting that there is stuff out there that you’re not proud of. Stuff that you’ve tried to eliminate because that isn’t you anymore.

Have you Googled yourself lately? What do the results say about you?

Let me know in the comments!

Unlike wild bears, feeding the content creator is encouraged! 🙂

© 2021-2022 Tracey Copeland, Rolling Sands Consulting.

Published by tracey copeland

Marketer, Creator, Coach | Brand Communications | Strategic Planning | Talented Leader of Diverse, Cross-functional Teams ― Tracey is an award-winning marketing and communications specialist with a passion for helping others define and reach their goals.

One thought on “#WednesdayWisdom – Audit Your Personal Brand!

  1. I’m quite fortunate that things have been going well in terms of personal branding on Google. Thankfully there isn’t much offensive content of me too. Great tips here though. Thanks for this, Tracey!

    Liked by 1 person

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