Marketing guru and author Jay Baer knows how to tell a great story. Anytime I have the chance to hear him speak, I make an effort to tune in. I know that regardless of the specific topic, I will be entertained as well as informed. As his quote implies, a laundry list of product featuresContinue reading “#WednesdayWisdom – Telling Stories”
Category Archives: Content Marketing
Navigating the B2B Buyer’s Journey
In a previous post, I talked about using conventional B2C tactics with a B2B audience and touched on the changing expectations of B2B customers. The merging of B2B and B2C in the minds of our customers, highlighted in Demand Gen Report’s 2021 B2B Buyers Report,1 means that our audiences are expecting a more polished, personalizedContinue reading “Navigating the B2B Buyer’s Journey”
Hey Google, what is quality content?
Ask 10 people What is quality content?…get 11 answers! However, when it comes to search rankings, Google is the ultimate judge of our content. They determine whether our sites will be listed on the first page or buried on the tenth page. As all website owners know, the algorithm they use to make that decisionContinue reading “Hey Google, what is quality content?”
Rolling Sands Consulting 