In a previous post, I talked about using conventional B2C tactics with a B2B audience and touched on the changing expectations of B2B customers. The merging of B2B and B2C in the minds of our customers, highlighted in Demand Gen Report’s 2021 B2B Buyers Report,1 means that our audiences are expecting a more polished, personalizedContinue reading “Navigating the B2B Buyer’s Journey”
Category Archives: Content Marketing
Hey Google, what is quality content?
Ask 10 people What is quality content?…get 11 answers! However, when it comes to search rankings, Google is the ultimate judge of our content. They determine whether our sites will be listed on the first page or buried on the tenth page. As all website owners know, the algorithm they use to make that decisionContinue reading “Hey Google, what is quality content?”
6 FREE Resources for Generating Content & Blog Ideas
A few months ago my post “Help…I Need More Content!” suggested browsing lists of awareness events to stir up some content ideas. Here are some other resources that I absolutely love, especially because they are FREE! They never fail to inspire me in one way or another. FREE Blog & Story Idea Resources