Today’s fortune cookie wisdom:“See life through the eyes of a child, then you become truly wise.“ When it comes to marketing, branding is a mix of creativity and analytical thinking. It’s about finding the right balance between the imaginative and the logical. Ideally, it’s a harmony that connects your product or company to your idealContinue reading “Branding: Seeing Through a Child’s Eyes”
Category Archives: Writing
Why Do the Words Matter?
As a marketing and communications professional, I have always considered wordsmithing to be an essential part of my writing process. I could refer to it as “editing” but, to me, the term wordsmithing speaks to a more creative frame of reference. It also happens before a particular piece is ready to be seen and editedContinue reading “Why Do the Words Matter?”
#WednesdayWisdom – Telling Stories
Marketing guru and author Jay Baer knows how to tell a great story. Anytime I have the chance to hear him speak, I make an effort to tune in. I know that regardless of the specific topic, I will be entertained as well as informed. As his quote implies, a laundry list of product featuresContinue reading “#WednesdayWisdom – Telling Stories”
Rolling Sands Consulting 