Why Do the Words Matter?

As a marketing and communications professional, I have always considered wordsmithing to be an essential part of my writing process. I could refer to it as “editing” but, to me, the term wordsmithing speaks to a more creative frame of reference. It also happens before a particular piece is ready to be seen and editedContinue reading “Why Do the Words Matter?”

Playing Nice While Playing Devil’s Advocate

Conflict practically guarantees the success of any team! Well, not exactly. I’m referring to a very specific kind of “conflict”…the role of devil’s advocate or skeptic. Amongst other things, I’m an analytical problem-solver. I try to see things from many perspectives which makes me a good marketer. I always look for loopholes, flaws, and gapsContinue reading “Playing Nice While Playing Devil’s Advocate”