Tag Archives: B Roll

The sixth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. Talk to someone in the know about video production and you are bound to hear the expression “B roll”. When I first heard it, the other person slipped it into our conversation while rhyming off aContinue reading “Video Production for Marketers Take 6: What the H*ll is B-roll?”