Video Production for Marketers Take 6: What the H*ll is B-roll?

The sixth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. Talk to someone in the know about video production and you are bound to hear the expression “B roll”. When I first heard it, the other person slipped it into our conversation while rhyming off aContinue reading “Video Production for Marketers Take 6: What the H*ll is B-roll?”

Video Production for Marketers Take 5: Tips & Tricks On Set

The fifth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. Your plan is complete, your videographer knows what you want, and you’re on location. Now what…? Based on my own experience, what happens next depends on the day of the week, the phase of the moon,Continue reading “Video Production for Marketers Take 5: Tips & Tricks On Set”

Video Production for Marketers Take 4: Before the Shoot – A CHECKLIST

The fourth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. ❒ Build your vision ❒ Define goals ❒ Define target audience ❒ Define messaging ❒ Write your story / script ❒ Write the creative brief and create storyboards ❒ Build a plan