Today’s fortune cookie “Nothing in life is to be feared. It is only to be understood.” inspired this post. Increasingly, people want to know more about the brands they buy from. They look for companies that not only offer good products but also act honestly & openly. This is why transparency in branding is soContinue reading “Transparency for the Win! Building Trust Through Understanding in Branding”
Tag Archives: Insights
3 Ways to Love the Data You Got
Many a time I’ve been frustrated with the lack of detailed data available to me. Some organizations are on the data bandwagon but have yet to hook up the horses to the cart. Regardless, you have to work with what you’ve got. Even the most basic data can reveal interesting tidbits about your business or,Continue reading “3 Ways to Love the Data You Got”
Rolling Sands Consulting 