The fourth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.
❒ Build your vision
- ❒ Define goals
- ❒ Define target audience
- ❒ Define messaging
- ❒ Write your story / script
- ❒ Write the creative brief and create storyboards
❒ Build a plan
Work with your videographer to make sure everything you / they need will be on set.
- ❒ Select location(s)
- Is each location in line with your story, messaging, and brand?
- Is there enough space to work with while filming?
- ❒ Lighting
- What lighting is available? If outdoors, anticipate changes with time of day.
- What additional lighting will be required?
- ❒ Scene props / backdrops
- Which of your products / demos will be needed on set?
- Do you need a table, chairs, car, skateboard, bucket of water, pom poms, baseball bat, Christmas tree, horse, etc.?
- Will extra hands be necessary for set up and tear down?
- ❒ Wardrobe / Makeup / Hair
- What should the actors wear?
- How should they look?
- Will you provide the wardrobe and accessories or will they?
- ❒ Sound – on video
- Do you need an external microphone(s)?
- “Lavalier” lapel microphones?
- ❒ Sound – ambient noise
- Will mitigation of ambient noise be necessary on location? Wind, passersby, traffic, etc.?
- What needs to be done to guarantee good audio?
- ❒ Other practical stuff to consider…
- Are there enough electrical outlets?
- Are there washroom facilities at each location?
- WATER is a MUST-HAVE on every video shoot, but will you also provide the actors / crew with snacks and/or meals?
This is by no means a complete list. These are some of the “showstoppers” that are easy to forget in the excitement of planning a video shoot. Mostly based on my own trial-and-error experiences as a novice video producer!
Have you ever had a video shoot go spectacularly wrong? Or, go incredibly well? What lessons have you learned from your experience? Please share in the comments!
The next installment is now available. Take 5: Tips & Tricks On Set
© 2021 Tracey Copeland, Rolling Sands Consulting.