I’ve worked with several 3rd party marketing agencies throughout my career. Like any other industry, there are great ones and not-so-great ones. They also have a lot on their plate simply because they have multiple clients vying for their time and attention every day. And, as the saying goes, “The squeaky wheel gets the oil.”Continue reading “Marketing Agencies: 5 Tips to Maximize Your ROI”
Tag Archives: Project Management
Video Production for Marketers Take 5: Tips & Tricks On Set
The fifth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. Your plan is complete, your videographer knows what you want, and you’re on location. Now what…? Based on my own experience, what happens next depends on the day of the week, the phase of the moon,Continue reading “Video Production for Marketers Take 5: Tips & Tricks On Set”
Video Production for Marketers Take 4: Before the Shoot – A CHECKLIST
The fourth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. ❒ Build your vision ❒ Define goals ❒ Define target audience ❒ Define messaging ❒ Write your story / script ❒ Write the creative brief and create storyboards ❒ Build a plan
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