Author Archives: tracey copeland

Navigating the B2B Buyer’s Journey

In a previous post, I talked about using conventional B2C tactics with a B2B audience and touched on the changing expectations of B2B customers. The merging of B2B and B2C in the minds of our customers, highlighted in Demand Gen Report’s 2021 B2B Buyers Report,1 means that our audiences are expecting a more polished, personalizedContinue reading “Navigating the B2B Buyer’s Journey”

#WednesdayWisdom – Solving Problems

“We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein Sometimes we need to shake things up. Look at the world upside down. Think differently. Stand up and stand out! Albert Einstein is one of my favourite historical figures. (Unsurprising given my background in Physics.) His humour andContinue reading “#WednesdayWisdom – Solving Problems”