tracey copeland

My journey from Physics to Marketing

Experimental Physics and Marketing are not as diametrically opposed as you might think. How did I end up in marketing? The short answer is that I completed the course requirements and my research was nearing completion for my M.Sc. in Physics. Then life happened and put me on a different path. It was devastating toContinue reading “My journey from Physics to Marketing”

True Prioritisation

Having 10 priorities is like having 10 children. You love them all equally but only the one that’s screaming gets your attention.* Prioritisation in our modern, noisy, cluttered world is an essential skill for every marketer. A few years ago, I sat down with a new manager to discuss my marketing plan for the followingContinue reading “True Prioritisation”

Be Careful With Your Logo

A well-designed vinyl vehicle wrap can really POP in traffic and it can help you market your brand. However, vehicle branding comes with a catch… Driving to the store the other day I was cut off (badly) by a large, white pick-up truck. Annoying – Yes! Dangerous – Yes! Good impression of the local furnitureContinue reading “Be Careful With Your Logo”