tracey copeland

The Usual Suspects – 5 Characters on the B2B Buyers’ Journey

In my post Navigating the B2B Buyer’s Journey, I talked about the changes B2B buyers are exhibiting with respect to how they think about, find and consume product information while doing research. They are becoming more and more independent as B2C and B2B buying expectations merge in their minds and their behaviour.1 I also touchedContinue reading “The Usual Suspects – 5 Characters on the B2B Buyers’ Journey”

#WednesdayWisdom – Telling Stories

Marketing guru and author Jay Baer knows how to tell a great story. Anytime I have the chance to hear him speak, I make an effort to tune in. I know that regardless of the specific topic, I will be entertained as well as informed. As his quote implies, a laundry list of product featuresContinue reading “#WednesdayWisdom – Telling Stories”

#WednesdayWisdom – Audit Your Personal Brand!

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” Amy jo martinauthor, speaker, entrepreneur, and investor GUESS WHAT?! YOU HAVE A PERSONAL BRAND! Yes, everyoneContinue reading “#WednesdayWisdom – Audit Your Personal Brand!”