“I have a logo. That’s all I need, isn’t it?” Use your brand to train & empower your employeesWhen asked, many people will describe a brand as a company’s logo, tagline, the style of their ads and/or their mascot if one exists. However, a strong, effective, strategic brand goes well beyond those superficial characteristics. LogosContinue reading “Why do I need a brand? Part 2”
Category Archives: Customer Experience
Transparency for the Win! Building Trust Through Understanding in Branding
Today’s fortune cookie “Nothing in life is to be feared. It is only to be understood.” inspired this post. Increasingly, people want to know more about the brands they buy from. They look for companies that not only offer good products but also act honestly & openly. This is why transparency in branding is soContinue reading “Transparency for the Win! Building Trust Through Understanding in Branding”
5 ways emotional intelligence (EQ) benefits businesses.
Today’s Fortune Cookie Wisdom: “Others Appreciate Your Sensitivity“ “It is very important to understand that emotional intelligence is not the opposite of intelligence, it is not the triumph of heart over head – it is the unique intersection of both.” ― David Caruso, American actor and film producer Some people resist incorporating “emotions” into theirContinue reading “5 ways emotional intelligence (EQ) benefits businesses.”
Rolling Sands Consulting 