Using B2C Tactics in B2B Marketing

In my opinion, one of the most common mistakes that a B2B marketer can make is to forget that their target audience is a group of human beings and not an ‘organization’. (Perhaps “mistake” is too strong, let’s say it’s an oversight or a blind spot.) Regardless of what we call it, we as marketersContinue reading “Using B2C Tactics in B2B Marketing”

Feedback Matters #3 – How should I respond to online reviews?

What advice do I give to clients who are scared of flipping their online reviews switch ‘On’? Here’s my quick and easy cheat sheet for when they take the plunge. Always say ‘Thank You’ regardless of how mundane, negative, or belligerent the feedback may be. Acknowledging and showing appreciation for a customer taking the timeContinue reading “Feedback Matters #3 – How should I respond to online reviews?”

Feedback Matters #2 – Direct Comments

“If you don’t care, your customer never will.” Marlene Blaszczyk, Founder and Editor of Motivateus.com Beyond online reviews, many customers provide feedback via emails, web forms, and comments to sales or customer service reps. While these messages are more private in nature, they are direct. The customer has an even higher expectation of getting aContinue reading “Feedback Matters #2 – Direct Comments”