Tag Archives: Reslience

“Branding, does it really matter?“ As a marketer by trade, this sentence can feel like a personal affront! It’s not of course, but it does highlight why so many businesses have inconsistent, lackluster, and/or nonexistent brand identity. I’ve had to explain the value a strong, consistent brand can bring to any business or organisation, smallContinue reading “Why do I need a brand? Part 1”