Today’s fortune cookie wisdom:“See life through the eyes of a child, then you become truly wise.“ When it comes to marketing, branding is a mix of creativity and analytical thinking. It’s about finding the right balance between the imaginative and the logical. Ideally, it’s a harmony that connects your product or company to your idealContinue reading “Branding: Seeing Through a Child’s Eyes”
Tag Archives: Small business
Why do I need a brand? Part 1
“Branding, does it really matter?“ As a marketer by trade, this sentence can feel like a personal affront! It’s not of course, but it does highlight why so many businesses have inconsistent, lackluster, and/or nonexistent brand identity. I’ve had to explain the value a strong, consistent brand can bring to any business or organisation, smallContinue reading “Why do I need a brand? Part 1”
Rolling Sands Consulting 