“Branding, does it really matter?“ As a marketer by trade, this sentence can feel like a personal affront! It’s not of course, but it does highlight why so many businesses have inconsistent, lackluster, and/or nonexistent brand identity. I’ve had to explain the value a strong, consistent brand can bring to any business or organisation, smallContinue reading “Why do I need a brand? Part 1”
Tag Archives: Success
#WednesdayWisdom – Let’s Play!
What does stepping on a Lego brick (ouch!) have to do with your business achieving sustainable success? With dry humour, Martin Reeves, Chairman of BCG Henderson Institute, shares his imagination games—can’t wait to try the ‘Pre-Mortem Game’ myself—in this short TED Talk. Basically, you turn everything on its head and see what happens. If youContinue reading “#WednesdayWisdom – Let’s Play!”
Looking Ahead to 2022
In December of last year, we were hopeful that 2020 was the only holiday season‡ we wouldn’t be able to visit some or all of our friends and families face to face. And yet, here we are in the latter part of December 2021 still in the throes of fighting the pandemic and the mostContinue reading “Looking Ahead to 2022”
Rolling Sands Consulting 