I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] Process when creating video content for your company.
Here’s just one question from the impressive line-up.
![Question
What specific problem am I trying to solve, or message am I trying to convey, and how does the video [format] help communicate that to the audience?
Rationale
80% of online visitors will watch a video, while only 20% will actually read content in its entirety.](https://rollingsandsconsulting.ca/wp-content/uploads/2022/06/blog-post-visual_2022-06-02-copy-2.png?w=1024)
If you missed my posts on video production the first time around, I’m placing a link to “Take 1” below. The series of 7 posts is a beginner’s guide based entirely on my own experiences planning and creating marketing videos. There is also a dose of the wisdom I was blessed with from the video veterans I was lucky to have helping me along the way.
Do you have a handy tip or trick for producing great video content? Please share in the comments!
© 2021-2025 Tracey Copeland, Rolling Sands Consulting.
Rolling Sands Consulting 
JLB Media (https://www.jlbmedia.com/) was very kind and provided an UPDATED LINK to their infographic!
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