Video Production for Marketers – Epilogue

I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] ProcessContinue reading “Video Production for Marketers – Epilogue”

Video Production for Marketers Take 2: Idea to Screen

The second instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. How do I translate what’s in my head to video? As the marketer (or small business owner), you’re not only the project manager of each video production, you’re probably responsible for the creative bits as well;Continue reading “Video Production for Marketers Take 2: Idea to Screen”