Video Production for Marketers – Epilogue

I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] Process when creating video content for your company.

Here’s just one question from the impressive line-up.

Question
What specific problem am I trying to solve, or message am I trying to convey, and how does the video [format] help communicate that to the audience?
Rationale
80% of online visitors will watch a video, while only 20% will actually read content in its entirety.

If you missed my posts on video production the first time around, I’m placing a link to “Take 1” below. The series of 7 posts is a beginner’s guide based entirely on my own experiences planning and creating marketing videos. There is also a dose of the wisdom I was blessed with from the video veterans I was lucky to have helping me along the way.

Do you have a handy tip or trick for producing great video content? Please share in the comments!

© 2021-2022 Tracey Copeland, Rolling Sands Consulting.

Published by tracey copeland

Marketer, Creator, Coach | Brand Communications | Strategic Planning | Talented Leader of Diverse, Cross-functional Teams ― Tracey is an award-winning marketing and communications specialist with a passion for helping others define and reach their goals.

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