My apologies! I’ve been neglecting my blog of late but I have a very good reason for doing so. Really… 😀 I’ve been working on some projects but something new has been taking up a big chunk of my time. Or should I say something old? The last four months have been an adventure ofContinue reading “Reconnecting…”
Author Archives: tracey copeland
Why do I need a brand? Part 1
“Branding, does it really matter?“ As a marketer by trade, this sentence can feel like a personal affront! It’s not of course, but it does highlight why so many businesses have inconsistent, lackluster, and/or nonexistent brand identity. I’ve had to explain the value a strong, consistent brand can bring to any business or organisation, smallContinue reading “Why do I need a brand? Part 1”
#WednesdayWisdom – Let’s Play!
What does stepping on a Lego brick (ouch!) have to do with your business achieving sustainable success? With dry humour, Martin Reeves, Chairman of BCG Henderson Institute, shares his imagination games—can’t wait to try the ‘Pre-Mortem Game’ myself—in this short TED Talk. Basically, you turn everything on its head and see what happens. If youContinue reading “#WednesdayWisdom – Let’s Play!”
Rolling Sands Consulting 