…even if they can’t or don’t want to do marketing. Every person in your organisation can either promote or damage your brand. Ideally, everyone in your company knows, understands, and *buys into* your brand story. You build trust and enthusiasm with your *internal* stakeholders in much the same way as you do for your customers.Continue reading “Everyone is a marketer…”
Category Archives: Advertising
Be Careful With Your Logo
A well-designed vinyl vehicle wrap can really POP in traffic and it can help you market your brand. However, vehicle branding comes with a catch… Driving to the store the other day I was cut off (badly) by a large, white pick-up truck. Annoying – Yes! Dangerous – Yes! Good impression of the local furnitureContinue reading “Be Careful With Your Logo”
Rolling Sands Consulting 