The New Normal Office and the Common Cold

Post-Covid offices – what will our new normal look like? There is ample speculation about how this is going to affect businesses. Ultimately, this will be a decision that each organisation will have to make for themselves, hopefully with input from their employees. Personally, to limit feelings of isolation, I would love a flexible, hybridContinue reading “The New Normal Office and the Common Cold”

Everyone is a marketer…

…even if they can’t or don’t want to do marketing. Every person in your organisation can either promote or damage your brand. Ideally, everyone in your company knows, understands, and *buys into* your brand story. You build trust and enthusiasm with your *internal* stakeholders in much the same way as you do for your customers.Continue reading “Everyone is a marketer…”

True Prioritisation

Having 10 priorities is like having 10 children. You love them all equally but only the one that’s screaming gets your attention.* Prioritisation in our modern, noisy, cluttered world is an essential skill for every marketer. A few years ago, I sat down with a new manager to discuss my marketing plan for the followingContinue reading “True Prioritisation”