We’re only human. No one is perfect. Live and Learn. Platitudes we often repeat but do we really believe them? For me, these phrases only applied to other people for many years. As a perfectionist, I did not give myself the consideration that I granted others. Several years ago, I ran a PPC campaign forContinue reading “Perfectionism vs. Excellence”
Category Archives: Leadership
Everyone is a marketer…
…even if they can’t or don’t want to do marketing. Every person in your organisation can either promote or damage your brand. Ideally, everyone in your company knows, understands, and *buys into* your brand story. You build trust and enthusiasm with your *internal* stakeholders in much the same way as you do for your customers.Continue reading “Everyone is a marketer…”
True Prioritisation
Having 10 priorities is like having 10 children. You love them all equally but only the one that’s screaming gets your attention.* Prioritisation in our modern, noisy, cluttered world is an essential skill for every marketer. A few years ago, I sat down with a new manager to discuss my marketing plan for the followingContinue reading “True Prioritisation”
Rolling Sands Consulting 