Category Archives: Marketing Planning

Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip

Today, someone asked me, “What’s one key branding strategy you find most impactful for entrepreneurs who are just starting to scale?” If I had to pick just one, it would be this: “Establish your foundation before building anything else.” Your mission and vision statements are the bedrock of that foundation—defining who you are, what youContinue reading “Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip”

Avoid Taking Unnecessary Risks

“You can’t be successful in business without taking risks.” ― Adena Friedman, President and CEO of Nasdaq, Inc. Risks can lead to positive outcomes like engaged employees, brand awareness, enhanced brand image, revenue growth, higher stock prices and so on. Adena Friedman’s quote rings true simply because starting a business is a risk from DayContinue reading “Avoid Taking Unnecessary Risks”