Today, someone asked me, “What’s one key branding strategy you find most impactful for entrepreneurs who are just starting to scale?” If I had to pick just one, it would be this: “Establish your foundation before building anything else.” Your mission and vision statements are the bedrock of that foundation—defining who you are, what youContinue reading “Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip”
Tag Archives: Success
I have a brand! Now what?
YAY! You’ve done the work, carefully crafting a brand from the ground up into something that truly reflects you and your business. It’s relevant to your customers, old and new. You feel good about the time and money invested in creating and promoting your brand. The good news: Your revenue is on an upward trendContinue reading “I have a brand! Now what?”
Why do I need a brand? Part 3
“I’m too busy to think about branding.” In small businesses, everyone wears a lot of hats from the CEO on down the line. You’re all busy with some combination of prospecting leads, meeting deadlines, putting out fires, managing employees, doing accounting plus more. It’s easy (and often reasonable) to say, “I’m too busy.” Before dismissingContinue reading “Why do I need a brand? Part 3”
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