Want Better CX? Nurture your Employees

A great Customer Experience (CX) begins with a great Employee Experience. In retail, offline and online, you are trusting your business to the people on the front line; cashiers, servers, technical service reps, customer service reps, clerks, ambassadors, helpers, etc. Consider this…have you ever noticed that a customer service person was having a bad dayContinue reading “Want Better CX? Nurture your Employees”

Using B2C Tactics in B2B Marketing

In my opinion, one of the most common mistakes that a B2B marketer can make is to forget that their target audience is a group of human beings and not an ‘organization’. (Perhaps “mistake” is too strong, let’s say it’s an oversight or a blind spot.) Regardless of what we call it, we as marketersContinue reading “Using B2C Tactics in B2B Marketing”